About his plans to give the "green light" to Russian entrepreneurs Marketplace AliExpress announced back in April. Today, representatives of the Russian branch of the company announced the start of connecting Russian suppliers to the world-famous online trading network, Kommersant reports. Now representatives of medium and small businesses, including individual entrepreneurs, will be able to use its services.
As stated by the head of AliExpress in Russia, Liu Wei, the new partners of the marketplace themselves will be able to determine in which regions they sell their goods, offer their own delivery methods or use the ready infrastructure of the trading platform. For the time being, Russian suppliers will be able to trade only in the domestic market, but in the future it is planned to expand the geography of sales. Waiting for the reform and the site Tmall: it will become primarily a platform for major brands. A similar situation is observed in China itself: the Taobao platform is intended for small and medium-sized businesses.
According to the estimates of the Association of E-commerce Companies, the entire e-commerce market in Russia last year amounted to 1.66 trillion rubles. At the same time, the share of e-commerce in retail does not exceed 5%. Therefore, the main competitors of online sellers are not other online platforms, but traditional retail, the Kommersant newspaper reports, citing representatives of the OZON online store. Another opinion is shared by the managing partner of Strategy & Maxim Ermilov. According to him, there is fierce competition among marketplaces, and AliExpress receives a high proportion of direct traffic.
According to estimates of Kommersant sources, about 90% of the volume of electronic cross-border trade is accounted for by China, and 70% of this figure – by AliExpress. According to analysts, the turnover of the Chinese trading platform on the Russian market last year was estimated at about 200 billion rubles.