Brave developers have announced the launch of the Brave Rewards voluntary program, within which the browser will not block ads, but 70% of the revenue will be converted to Brave Attention Token (BAT) cryptocurrency and credited to people's accounts. These funds can be transferred to participating sites or bloggers that the user wants to support.
“With your old browser, you paid to browse the web, spending your attention on advertisements. You were wasting your precious time loading aggressive advertising technology that passed your valuable personal data to advertisers – without your consent. Today Brave welcomes you to the new internet. In a place where your time is valued, your personal data is kept confidential, and you get a reward for your attention, ”says the Brave website.
When you activate Brave Rewards, the browser automatically begins to calculate how much time users spend on different sites. Once a month, Brave Rewards will send the appropriate amount of BAT, determined by the amount of time spent, from the user's local wallet to the portals he has visited. In this case, you can specify which sites do not need to be supported. According to the browser developers, all data is stored locally on the user's computer. No one, including them, knows who supports which sites.
Content creators will be able to use the Uphold service to convert earned BATs into any currency they prefer, and ordinary people can support resources with these funds.
In the future, Brave developers plan to add the ability to use the collected BAT to book hotels, get discounts at restaurants and even withdraw real money through online exchanges. According to Brendan Eich, the initiative was supported by 40% of users to whom this feature became available. Most of them do not want to keep the BAT earned by themselves, but prefer to support their favorite content creators.