Recently, many large companies have distinguished failed releases and games that did not meet the expectations of the public. Electronic Arts is among them, but she does not intend to sit on her hands. The other day, the corporation openly reported on the results of the fiscal year and acknowledged that despite quite decent monetary indicators, some problems could not be avoided. Companies need to review their advertising and promotion policy.
The failure of Anthem cost the publisher dearly: EA acknowledged that the shooter did not meet expectations. However, she confirmed that she did not intend to stop supporting the game or put an end to BioWare. On the contrary, the corporation gained valuable experience and learned an important lesson: the usual game promotion schemes no longer work.
The company is going to smoothly switch to the “soft release” format. This scheme is actively used in Asia: the games first show a limited number of fans, and only after numerous tests of the focus group does it start to be sold widely. In addition, EA wants to reconsider its approach to communicating with gamers so that consumers clearly understand what they are buying and how the title will develop in the future.