After a couple of years, forays for doshirakom will be different. Before the cashier’s office, there will be no kilometer queue, no one will shortcut, no naham and will not have a heart-rending call for Galya. It is not imagination that helps to draw pleasant pictures to the heart, but the success of domestic retailers in mastering technologies. Looking into the future of conventional grocery?
They have there
In the West, in retail, everything has been done for a long time by science – shops are tightly equipped with biometric scanners, face recognition systems, beacons, neural networks and other good. And the companies do not tread on a place, and invent more and more impudent projects. For example, Amazon Go does without cash registers, vendors, queues. The brainchild of Jeff Bezos opened the doors for residents of Seattle in early 2018.
Amazon Go is the dream of every customer: he came in, took what was needed from the shelf and was like that. Trolleys and baskets are not – shopping immediately put in bags. Cashiers and sellers are also not found, and they are not needed. Just a few specialists in the layout and the person checking the ID – that's all the staff. Calculation, though tied to the application, but the smartphone you need to get only once – at the entrance to scan the personal code. Then the system does everything for you. This helps her sensors, scanners, smart scales and cameras with AI on board. At the exit, money is automatically deducted from the card.
If you need a smartphone in Amazon Go, then they are letting you into FamilyMart in Japan with empty hands. Because it is paid face.
I went to the terminal, looked into the lens – it's ready , the rice has been bought. In April, the Yokohama retailer together implemented a super-accurate recognition system. It is enough to upload your photo and register a bank card so that the platform will remember the client forever.
Swedes from Wheelys took a step further – in 2017 they tested the unmanned Moby Mart in Shanghai. The idea is this: the minimarket runs through the districts, releasing food 24/7, and if necessary, he goes to the warehouse to replenish stocks. They pay for purchases with a smartphone: you take a bag of milk, scan it, and here it is in the list of virtual purchases. The drone is filled with all kinds of tracking systems and biometrics, and all this technology is powered by solar energy. Just imagine: it is not you who come to the store, but he is to you. Future!
And what about ours? The success of domestic retailers is more modest than foreign ones, but they also have something to boast about.
In terms of technological innovations, the top three food trade leaders in Russia are more active. These are X5 Retail Group (Pyaterochka, Perekrestok, Karusel), Magnit and Lenta. Still open to experiments "Dixie".
In service with the "Carousel" – technology JDA Software. She makes detailed planograms – the most advantageous layouts of goods. They are invented taking into account even such trifles as the color and shape of the product. As a result, sales are growing. Back in October 2018, the X5 opened a shop-lab in the south-east of Moscow next to Pyaterochka. The experimental office cost 35 million rubles. In X5 Lab, they are testing new items that are already being used or will soon be in real stores. These are electronic price tags, smart shelves, digital displays and other advanced pieces that will make your favorite point more comfortable.
And the X5 is testing the capabilities of computer vision – in the same "Carousel" has already begun to implement. Intelligence Retail's keen platform helps with the display of products: if he sees that there is not enough bread on the shelf, say, bread, then he gives a signal. He also struggles with queues: having noticed the crowd in the calculation zone, she calls the second employee, offering to open an additional device.
With the new system, you will not have to stand at the cash desk for hours until the staff finds the “senior cashier”.
Does not lag behind and "Tape". One of its trump cards is a system of big data client analytics. Back in 2016, she boasted Ian Dunning, at that time CEO of the network. The platform collected information from two sources: loyalty cards and open data from social networks. After checking several purchases, the system could confidently conclude – the client went on a diet. And to offer new discounts – already in view of his healthy lifestyles.
In more detail about how this works, Dunnig shared with the journalists of “Vedomosti”: “We see – you used to buy potato chips before, but now you have stopped. The reason is that you have no money or are you on a diet? We can test it and give a 50% discount on chips. Then after your next purchase, we will know for sure whether you are on a diet or not. And if you are on a diet, then the next coupon will already be discounted for something from a healthy diet . ”
Millions of rubles are invested in smart equipment. For what? There are several reasons.
Theft, money, "Yandex. Food"
Of course, grocery owners want to earn more. In a conversation with w3bsit3-dns.com, Yulia Rusinova, director of business development for fiscal solutions at ATOL, said: “The main task of any entrepreneur is profit. The more profit and less expenses, the better . ” In May 2018, Magnit completed a pilot run-in of a neural network that studies the demand for goods. According to modest estimates, investment in the project will add 4 billion rubles to the annual revenue.
But money is not the only motivation. Igor Shekhterman, Chief Executive Officer of X5 Retail Group, is sure : it is necessary to get into the top 5 retailers of the Russian Federation, and most importantly – to keep the position. What is not easy to do when delivery services breathe in the back.
Compared to the States, in Russia there is still little order of ready-made food – they have 50%, we have 10%. However, the figure will grow, Shekhterman assures: “With the advent of players such as the Delivery Club and Yandex. Food, restaurants also become our competitors. The growth in consumption of ready-made food and orders from restaurants is double-digit. Of course, this affects us: people are less likely to go to the shops and buy a product for cooking . ”
Another reason to develop technology is theft. More than 50% of thefts are committed by the staff.
In 2018, BIT STOP Shoplifter found nearly 65,000 shoplifters. The system based on the algorithm NtechLab also calculated and dishonest employees. In one of the hypermarkets for the accounting of working time, all the personnel were brought into the database of persons. It turned out that more than 10 employees were regularly tinkering, moreover, both in the stores of their network and among competitors. Yulia Rusinova also shared the sad statistics of thefts among her own people – it turns out that the loss from the dishonest employees is greatest.
The interlocutor believes that self-checkout will help here. Employees simply cut off from working with cash and scanners. All operations will take place exclusively through the device. It would seem that the problem is solved, but not everything is so simple: "Not all grocery stores have the opportunity to introduce self-service cash desks . " Yes, and you should not rely on technology completely, because they are also imperfect. The perfect solution is to find a middle ground.
Thanks to technology grocery will get rich. And what about the buyer? It may increase costs – but you yourself want it.
Cry and watch from the side
Computer vision systems in the halls carefully study customers, their habits and even mood. And quietly wind on a mustache. For example, you can identify the most visited departments, and then place the goods there, which you need to sell quickly – and which will often enrich your eyes. Pavel Zaglumin, Head of Business Development at Jet Infosystems, told us how face recognition systems and Machine Learning work for hypermarkets:
Imagine a customer entering a store. The retailer has the option to spend $ 10 and invite him to the loyalty program – the majority does. But not the fact that the client will actively participate in it and will bring additional income to the company – up to 70% of the participants of the loyalty programs are inactive. The second option is to first create an anonymous loyalty card and recognize the buyer's face at each visit to the store, analyzing the basket. And then – to give bonuses, discounts and personal offers to those customers who are able to make a retailer profit.
Over time, experts believe, the proposals will become truly personalized. This means that you will be surrounded by discounts on your favorite products: the same cheese at half price! True, and have to shell out a little more.
Another problem: the technological revolution kills the ranks of security guard cashiers. This tells Julia Rusinova. “It is believed that by the mid-2020s many stores will switch to automatic payment, and cashiers and sellers will no longer be needed, at least to the extent that we are used to. Employees will finally replace self-checkout counters . ”
In the grocery retail coming big changes. They will affect everyone and sooner or later they will even get to the provincial selpo. Just imagine: once long queues and devastated regiments will disappear from the face of the earth, like the heroes of the "War of Infinity."